After having bought Whole Foods in 2017, and opening Amazon Go cashier-less convenience stories, Amazon has even more plans to move into brick and mortar arena, with the Wall Street Journal reporting the online retail mega-giant is planning to open department stores. The stores, which the Journal tells us could open next year, will feature Amazon's own private-label clothing brands as well as some brands that sell clothing on its website, and have high-tech dressing rooms. One reported idea is for customers to scan QR codes of items they want to try on by using a smartphone app and for store associates to gather the items and put them in fitting rooms. Once the customer is in the dressing rooms, customers could ask for more items using a touch screen, which might be able to recommend other clothing items based on what they liked. The first stores will open near San Francisco and Columbus, Ohio, according to the report.
(Source-Wall Street Journal)
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